Asuke Festival (Asuke Hachimangu Shrine Festival) | Toyota City | Aichi Prefecture | Official Site | Sightseeing Information | Directions | Parking | Details | AichiNow-OFFICIAL SITE FOR TOURISM AICHI

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Toyota-City Asuke Festival (Asuke Hachimangu Shrine Festival)

Date : 10/07/2023, 10/08/2023

  • Asuke Festival

“Ossa! Ossa!”—A true Japanese festival

As the fall harvest nears its end, festive cries of celebration and excitement flood the small vintage town of Asuke in Toyota City. A harvest festival—Asuke Festival—is held for two days with ornate, age-old parade floats pulled by sheer human strength as men dance atop with folding fans, shouting “Ossa! Ossa!” the Asuke equivalent of "Hurray! Hurray!"
The floats are equipped with wheels, but can only move forward and backward, forcing the men at the bottom to muster all of their strength to move the nearly two-ton floats throughout the historic townscape of Asuke.

Another symbol of this festival is the rifle brigades humping and shooting off 200 or so hundreds-of-year-old matchlock guns in traditional fashion at various points throughout town. The guns are decorated with straw ornaments the riflemen work to create for weeks leading up to the festival. Firing in fluid order, these antique matchlock guns announce the festival throughout town in a jubilant spirit not only of that year but that residing in the guns from years gone by.
On the second night, the festival comes to its pinnacle with candle-lit lanterns adorning the floats and participants exploding with a thus-far unmatched energy as the festival comes to an end until the following year. The traditional Japanese drums, the flicker of the candles, the smiling faces—Asuke Festival is the ultimate portrayal of a traditional Japanese festival.


  • Parking
Date : Rehearsal festival: Sat, Oct 7, 2023
Main festival: Sun, Oct 28, 2023
Holding time : Rehearsal festival: 1:30 pm–7:50 pm, Sat, Oct 7
Main festival: 7:00 am–9:00 pm, Sun, Oct 8
Place : Area around Asuke Hachimangu Shrine
Location : 〒444-2424
12 Miyanoato, Asuke-cho, Toyota-shi, Aichi
Phone number : 0565-62-1273 (TOYOTA Asuke Tourist Association)
Traffic regulations : Day of the Main Festival:
Sections of National Route 420, passing by Asuke Hachimangu Shrine experience traffic regulations around 10:00 am and 6:00 pm–7:00 pm. Be advised that it takes about 20 min. for parade floats to pass.
Your cooperation with olice and staff instructions is appreciated.

Note: This page may not be current due to update time differences between site databases.
Should accuracy be critical, please verify this information using a direct source, whenever possible.


  • Access by public transport
    Access by public transport
    From Nagoya Station, board the Higashiyama Subway Line and get off at Fushimi Station. Change trains to the Tsurumai Line bound for Toyotashi. Get off at Josui Station and, from the bus area on the north side, board the Toyota Oiden Bus Sanage–Asuke Line bound for Hyakunensou. Ride for 57 min. and get off at Korankei Bus Stop.
  • Access by car
    Access by car
    • Approx. 20 min. from Toyota-Kanpachi Interchange on the Tokai-Kanjo Expressway.
    • Approx. 30 min. from Toyota-Matsudaira Interchange on the Tokai-Kanjo Expressway.

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#Asuke Hachimangu Shrine
#Asuke Hachimangu
#scenic townscape
#historic townscape
#matchlock gun
#parade float
#Western Mikawa


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