• Features
  • Seto-Mono Matsuri, the Pottery and Ceramics Festival of Ancient Seto
Seto-Mono Matsuri, the Pottery and Ceramics Festival of Ancient Seto

Seto-Mono Matsuri, the Pottery and Ceramics Festival of Ancient Seto

Of Japan’s six famed traditional pottery and ceramic production centers, two are in Aichi. One is Tokoname, the other is Seto, so famous since ancient times that tableware is called Seto-mono, (Seto items) or Seto-yaki (Seto fired) in Japanese! See Seto’s rich ceramics culture, and take part in the city’s many festivals and attractions.

Seto-CitySetomono Festival

Japan’s Biggest Seto Pottery Bargain Market

Join thousands of people from around Japan in snapping up a bargain at the Seto Pottery Bargain Market, two days of quality tableware, plates, bowls, cups, saucers, mugs and more, all at lower than normal prices! Held annually since 1932 to celebrate Seto’s long history of ceramics and pottery production, this is one of the bigger, traditional and non-traditional events on Aichi’s action packed calendar.

Maneki Neko
Get Lucky at the Maneki Neko (Lucky Cat) Museum
“Paws” a while at Japan’s largest collection of Maneki Neko lucky cat figures. Purchase some luck of your own, or paint your own original lucky cat. You’ll feel lucky just by coming here!
Kamagaki no Komichi Street
Walk the Kamagaki no Komichi Street
Follow this 400m long route and enjoy the scenes of local produce put to work in an interesting way. See how tiles, pipes, bottles and pots are artistically used along the road. Galleries, museums and traditional old homes line the way.
Seto-Gura Museum
See Traditional Hand Crafted Pottery at the Seto-Gura Museum
Discover the wide range and quality of traditional pottery made in Seto, and see what the town looked like in its heyday in a life sized reproduction. Shop for quality pottery and ceramics in the Seto Gura ceramics plaza.
Aichi Prefectural Ceramic Museum
See Masterpieces of Seto Ware, Then Try Your Hand at Making Your Own
Enjoy the exhibitions of traditional pottery and the museum shop, rest in the tearoom, then put aside about 2 hours to make your own traditional teacup using local clay!

Maneki Neko,Kamagaki no Komichi Street,Seto-Gura Museum,Aichi Prefectural Ceramic Museum

Page Top